Anita Prime

Band Story
Anita Prime is a distinguished R&B and pop singer-songwriter from New Zealand, celebrated for her powerful vocals and dynamic stage presence. Originating from Palmerston North and now based in the Hutt Valley near Wellington, she has made significant strides in both national and international music scenes.
Musical Journey and Achievements
Anita's musical roots trace back to a family immersed in music, where she began piano lessons at the age of five and later expanded her skills to include the flute, guitar, and drums. Her early exposure to various instruments laid a solid foundation for her versatile musical style.
In 2011, Anita gained international acclaim when her single “La La La” won Best Music Video at the Los Angeles Music Awards, marking her as the first New Zealander to receive this honor. That same year, her track “Complicated” climbed to #33 on the U.S. Billboard Dance Club Chart, maintaining its position for 11 consecutive weeks.
Her debut album, Destiny, produced in collaboration with Grammy-nominated producer Ron Thaler, showcases her ability to blend soulful melodies with contemporary pop rhythms. The album features contributions from notable musicians, including bassist Rick May and pianist Pete Remm.
International Performances and Tours
Anita's dynamic performances have graced stages worldwide. She has toured extensively across Europe, Israel, Canada, and the United States, including participation in the 2011 USA All Star Rock Tour alongside renowned artists such as Orleans, Robbie Dupree, and Joe Lynn Turner. Her international appearances also include performances at prestigious venues like the Carlton Hotel in Cannes during the MIDEM Music Festival and television appearances on programs such as Canada AM and Out There with Melissa DiMarco.
Contributions to New Zealand's Music Scene
Within New Zealand, Anita has been a prominent figure in various festivals and events, including the Flava Waitangi Day Festival, M?ori Motown Festival, and Christmas in the Park. She has also opened for international acts like Mýa and K-Ci & JoJo, and performed for dignitaries including Sir Richard Branson.
Prime Music Academy and Mentorship
Beyond her performance career, Anita is the founder and CEO of the Prime Music Academy, formerly known as Vocal Expressions. The academy, based in Upper Hutt and expanded to the Coromandel region, offers music education in vocals, piano, guitar, and more. Anita's dedication to nurturing talent has seen her mentor artists who have achieved national recognition, including finalists from NZ Idol and Australia’s Got Talent.
Honors and Recognition
In recognition of her services to youth and the community, Anita was awarded the Queen's Service Medal in the 2021 Queen's Birthday Honours.
Connect with Anita Prime
Official Website: anitaprime.com
Facebook: facebook.com/anitaprimemusic
X (formerly Twitter): @anitaprimemusic
Anita Prime continues to inspire audiences with her soulful music and commitment to fostering musical talent, solidifying her status as a luminary in New Zealand's music landscape.
Musical Journey and Achievements
Anita's musical roots trace back to a family immersed in music, where she began piano lessons at the age of five and later expanded her skills to include the flute, guitar, and drums. Her early exposure to various instruments laid a solid foundation for her versatile musical style.
In 2011, Anita gained international acclaim when her single “La La La” won Best Music Video at the Los Angeles Music Awards, marking her as the first New Zealander to receive this honor. That same year, her track “Complicated” climbed to #33 on the U.S. Billboard Dance Club Chart, maintaining its position for 11 consecutive weeks.
Her debut album, Destiny, produced in collaboration with Grammy-nominated producer Ron Thaler, showcases her ability to blend soulful melodies with contemporary pop rhythms. The album features contributions from notable musicians, including bassist Rick May and pianist Pete Remm.
International Performances and Tours
Anita's dynamic performances have graced stages worldwide. She has toured extensively across Europe, Israel, Canada, and the United States, including participation in the 2011 USA All Star Rock Tour alongside renowned artists such as Orleans, Robbie Dupree, and Joe Lynn Turner. Her international appearances also include performances at prestigious venues like the Carlton Hotel in Cannes during the MIDEM Music Festival and television appearances on programs such as Canada AM and Out There with Melissa DiMarco.
Contributions to New Zealand's Music Scene
Within New Zealand, Anita has been a prominent figure in various festivals and events, including the Flava Waitangi Day Festival, M?ori Motown Festival, and Christmas in the Park. She has also opened for international acts like Mýa and K-Ci & JoJo, and performed for dignitaries including Sir Richard Branson.
Prime Music Academy and Mentorship
Beyond her performance career, Anita is the founder and CEO of the Prime Music Academy, formerly known as Vocal Expressions. The academy, based in Upper Hutt and expanded to the Coromandel region, offers music education in vocals, piano, guitar, and more. Anita's dedication to nurturing talent has seen her mentor artists who have achieved national recognition, including finalists from NZ Idol and Australia’s Got Talent.
Honors and Recognition
In recognition of her services to youth and the community, Anita was awarded the Queen's Service Medal in the 2021 Queen's Birthday Honours.
Connect with Anita Prime
Official Website: anitaprime.com
Facebook: facebook.com/anitaprimemusic
X (formerly Twitter): @anitaprimemusic
Anita Prime continues to inspire audiences with her soulful music and commitment to fostering musical talent, solidifying her status as a luminary in New Zealand's music landscape.
Band Members
Anita Prime
Anita Prime
Location: AUSTRALIA-Oceania: New Zealand
Genre: R&B